Wilma Ranstad Hound Creative Agency
Meet Wilma Ranstad
Copywriter
More human. I'd like the world to be less about brands and more about the employees, the people, and the community.

Maybe it's her Scandinavian background. Wilma will color-coordinate your project, calendar, and underwear drawer if you let her. With a Master's Degree in Communications, Wilma has worked as an agency copywriter and project manager with global brands such as Microsoft, Nokia, and Volcom.

To counter-balance her OCD tendencies, Wilma finds the Type II sort of fun most gratifying — chasing snow storms, surfing ice-cold waves, and living to tell about it. Although fluent in five languages, she considers herself funnier in writing.

Q&A with Wilma
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What has been the most exciting experience in your career?

Okay, this is going back to my action sports roots. While working for Volcom, I got to go snowboarding with some team riders, including Arthur Longo and Terje Haakonsen, who's an absolute GOAT of snowboarding.

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What is your secret brand crush?

Ace Hardware! I love Ace Hardware.

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How will the world brands look in 2050?

More human. I'd like the world to be less about brands and more about the employees, the people, and the community. Also, I hope LinkedIn and the culture of one-upping between brands (and people) will be over by then.

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What defines a grown-up?

My definition has always been that I'll consider myself an adult when I have a skater ramp and a horse. I have a mini ramp at home, but no horse, so does that make me a 50% adult?

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What is your biggest pet peeve when it comes to brands?

I'm just super over everything — including brands — being self-centered.