Our Founder and Creative Director is an intuitive type who finds conceptions somewhere in the ether and teleports them back to our office. He didn't deliberately choose the creative field- a savvy boss recruited him on traits nearly two decades ago. Before Hound, his experience ranged from tech startups to the outdoor industry.
Staying downtown for a 5:00 cocktail is a rarity. Instead, Fencing, feeding, catching, irrigating, or fixing something is more fitting. Chris's life outside city limits is unapologetically both kinds– country and western.
If your process is solid, that ship rights itself. To me, the order of operations dictates that the practical bits come first. You build a box. Then you cover it in mayonnaise, lipstick, or whatever.
I'm not going to answer this question directly. Trends are ephemeral. By chasing them, you end up looping.
It's wise to understand what's relevant, especially with tactics. But by and large, I prefer to operate in a timeless mindset.
It goes back to that first question— creativity vs. practicality. The misconception is that we're artists. In our business, effectiveness is what matters most. It's more of a head game than a heart game.
We address it by defining the desired future state, realizing the current state, and bridging the gap.
This used to be challenging, but after working in this space for a lot of years, it's rarely an issue. Collaborating with clients becomes productive when both our work and the client's feedback are presented in the context of strategy.
Music producer. The way I see it, it's the same work I do now-- Just in a different space.