Brightways
Repositioning for Growth in Behavioral Health
Case Study:
Positioning
Industry:
Service Providers
Brightways believes that people with behavioral health needs deserve a way to find help now. It’s an award-winning Behavioral Health partner for Primary Care Providers using closed-loop referrals and medically informed treatment.
That’s a mouthful, but it makes sense to Primary Care Providers- our first stop when we’re not feeling well.We worked with Brightways to reposition in a way that resonates with the primary care docs on the front lines with patients in need.
This shift has helped the company acquire new partners as it expands statewide. More partners means more people helped; we all call it a win.
That’s a mouthful, but it makes sense to Primary Care Providers- our first stop when we’re not feeling well.We worked with Brightways to reposition in a way that resonates with the primary care docs on the front lines with patients in need.
This shift has helped the company acquire new partners as it expands statewide. More partners means more people helped; we all call it a win.
We worked with Brightways to reposition in a way that resonates with the primary care docs on the front lines with patients in need.
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