Humane Society of Central Oregon
Doin’ Good In Dogtown
Case Study:
Messaging
Industry:
Service Providers
The Humane Society of Central Oregon (HSCO) is a leader in socially conscious animal welfare, serving one of the nation’s most pet-centric communities.
As they set out to raise awareness, shift narratives, and carry out an innovative new vision for the future, 2023 is dubbed HSCO’s re-invention year.
HSCO approached us as they shaped their future vision and quickly discovered a disconnect between their objectives and internal and external narrative.
As part of a wholesale rebrand, we worked with stakeholders to simplify their messaging, focusing on brevity, a brighter tone, future initiatives, and changing demographics.
The effect of this work extends beyond external communications— it has fueled a notable shift in the organization’s internal culture and mindset.
As they set out to raise awareness, shift narratives, and carry out an innovative new vision for the future, 2023 is dubbed HSCO’s re-invention year.
HSCO approached us as they shaped their future vision and quickly discovered a disconnect between their objectives and internal and external narrative.
As part of a wholesale rebrand, we worked with stakeholders to simplify their messaging, focusing on brevity, a brighter tone, future initiatives, and changing demographics.
The effect of this work extends beyond external communications— it has fueled a notable shift in the organization’s internal culture and mindset.
HSCO’s new messaging has catalyzed a seismic shift in internal culture and external communication. It’s the foundation for change, innovation, and the realization of a multimillion-dollar vision.
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