Astral
Translating Ingenuity in the Outdoor Market
Case Study:
Messaging
Astral is an outdoor product company focused on high-performance shoes, sandals, and life jackets. Their love for nature drives them to build the least toxic products with the lowest environmental impact.
Astral is known for genuinely innovative product design and game-changing technology. But translating their level of genius to the everyday consumer can be a challenge, especially in the clutter of cyberspace.
We worked with Astral to create a messaging system that stops the scroll long enough to share the technology in their super sticky, fast-drying, and geometrically balanced footwear. The results were quickly apparent in their digital advertising efforts.
Astral is known for genuinely innovative product design and game-changing technology. But translating their level of genius to the everyday consumer can be a challenge, especially in the clutter of cyberspace.
We worked with Astral to create a messaging system that stops the scroll long enough to share the technology in their super sticky, fast-drying, and geometrically balanced footwear. The results were quickly apparent in their digital advertising efforts.
The new messaging system doubled sales over previous campaign sets in A/B tests. That’s a 100% increase.
There's more to see.
